For me, I get turned right off when I hear some guy rambling on at 1,000 words/min at the end of a radio car dealer commercial (BTW, I don't like car dealers anyhow). It is even worse when I hear the quick ramblings at the beginning of the commercial, followed by some booming voice, shouting at me to 'get in on this deal'.
The TV commercials, don't typically have the booming voice, but there is an awful lot of small type which flashes on for an insufficient amount of time to read it all (especially if you are a slow reader like myself).
Non Sequitur just had a nice week of comics focused around disclaimers. There really should be some law forcing the disclaimer to be more upfront (that is, less in the background).
Apparently, the government has been able to figure out how to write such a law, because the drug commercials certainly don't hide their disclaimers. And you know they would, if they could. ("Can cause irritable bowls, nose bleeds, and sometimes death." Now THAT is quite a disclaimer.)
